First steps in
eCommerce
5 steps to successful online business
JTL provides an all-round solution for selling on multiple platforms - on Amazon, eBay, OTTO Market and many other marketplaces, in your own online store or even in a store. As a new seller, you can set up a complete mail order business in almost a week.
Set up ERP
ERP is the linchpin of your online business. This is where you maintain all items - or more precisely: your product data. The central product database is then used to manage your listings on all sales platforms and organize order processing and shipping.
Why ERP instead of an online store?
Many new sellers are not yet familiar with the term ERP (ERP for short) and only start with an online store. They then lovingly enter all the product data into the store. This seems simple, i.e. not very complicated.
However, many entrepreneurs soon realize how much they are limiting themselves by operating a pure online store. Good is to connect the store to a central management system - an ERP system.
With JTL you are well positioned right from the start!
What can I do?
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Preparations
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Register your business
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Download & install JTL-Wawi
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or: Book JTL-Wawi Cloud
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Enter product data
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Starting JTL-Wawi for the first time
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Create/import product data
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Mapping purchasing
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Create suppliers
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Link articles to suppliers
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Congratulations!
You have completed step 1.
Connect marketplaces
You will find a large number of customers for your products on marketplaces such as Amazon, eBay, OTTO Market, Kaufland Global Marketplace and many more. This is where the music of online business is played, as customers can easily search, compare, order and pay. However, the conditions of participation for retailers are not without their challenges; you have to be on your toes to survive the competition.
Start with eBay
If you have never traded on marketplaces before, it is advisable to start with eBay first. The conditions here are not yet as strict as on Amazon and the like. Practice selling a few selected products that are likely to do well.
Start small and get to know the rules of the marketplace step by step. Also set a limited quota to avoid accidentally generating oversales - which can sometimes be the case with fast sales and low stock.
With JTL you can trade professionally on marketplaces.
What can I do?
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Preparations
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Create seller accounts on marketplaces
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Select order package
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Integrate marketplaces
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Linking JTL-Wawi with eBay
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Linking JTL-Wawi with Amazon
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Linking JTL-Wawi with other marketplaces
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Carry out test purchases
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Post offers on eBay
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Post offers on Amazon
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Post offers on other marketplaces
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We did it!
Step 2 is finished.
Set up online store
Where should potential buyers find your products? One option is to have your own online store. JTL offers a Community Free Edition in the free "JTL Start" edition, with which you can offer your customers up to 500 items. It's even easier if you have your JTL-Shop hosted directly by us: Hosting listings from JTL
Why an online store?
You can usually sell with the highest margin in an online store. Try to make as many potential buyers as possible aware of your online store and increase the proportion of existing customers. To do this, you can, for example, use attractive offers that you place on Google Shopping and then offer them - as a mixed calculation - together with other products in your store.
Tip: Keep the store design appealing but simple to start with and do without special functions - this will keep the investment costs for your online store within reasonable limits.
What can I do?
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Preparations
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Option 1: Activate test shop in JTL-Wawi
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Option 2: Activate test shop via form
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Option 3: Book shop hosting directly
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Connect shop with JTL-Wawi
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Combining inventory management and online shop
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Upload categories & products
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Adjust the shop's logo and colors.
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Prepare sale
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Set payment methods
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Set up shipping methods
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Make a trial order
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The store is ready!
Step 3 is finished.
Set up warehouse & shipping
Is your warehouse still small? With the combination of JTL-Packing Bench+ and our logistics integration JTL-ShippingLabels, you can pack professionally, print parcel labels automatically and ship quickly - without it getting expensive!
The favorite in the warehouse: JTL-Packing Bench+
You can transfer all order preparation tasks to your warehouse employees at the click of a mouse. Route-optimized pick lists ensure efficient workflows and reliable allocation of all delivery items. Once your parcel is packed, you will need a delivery bill and shipping label - and packing instructions would not be a bad idea either. With JTL-Packing Bench+ and JTL-Shipping, none of this is a problem.
What else is possible? Book incoming goods, process returns or change item conditions: You can find more information here!
What can I do?
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Preparations
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Activate packing table license
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Activate JTL-ShippingLabels license
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Configure JTL-Packing Bench+
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Setting up a JTL packing station
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Pick and pack the first package
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Set up JTL-ShippingLabels
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Set up a user account
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Configure printer
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Use setup service
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Shipping is in progress ...
Step 4 is finished.
Test & optimize
Don't stop now! Learn - as soon as you can - about our numerous automation tools, first and foremost the JTL-Workflows and the JTL-DataTransfer. Even if they may seem a little complicated at first, once you understand them, they can make your day-to-day business as an online retailer much easier.
What can I do?
Test processes
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Technical and legal review
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Train employees
Have fun with JTL!
Typical product combinations for new sellers
ERP JTL-Wawi
Work smart instead of hard! The all-in-one solution for your retail business
Marketplace connection
Select, integrate, combine - multichannel made easy
Shop system JTL-Shop
Freedom of design, top performance & seamless ERP integration
Shipping software
Automatic label printing & integrated tracking