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AI AGENTS

Agentic Commerce: Get found by AI agents – without any extra effort

Merchants who are invisible to ChatGPT, Gemini and Copilot lose relevance, reach and customers. But those who lay the groundwork now will stay in the game.

As a JTL merchant, you're already ahead – JTL is the ideal foundation for Agentic Commerce

One integration, all AI platforms – JTL handles the complexity, you focus on sales

Partnerships with OpenAI & Google in preparation – JTL takes care of negotiation and integration

GET EARLY ACCESS
How JTL helps you
Eine Frau sitzt an einem Schreibtisch und arbeitet an einem Laptop. Vor ihr sind transparente, futuristische Interface-Elemente eingeblendet, die auf KI-gestützte Funktionen hinweisen. Zu sehen sind u. a. ein Chatbot-Symbol, ein Warenkorb, Produktkarten (z. B. Kamera, Notizbuch), Such- und Kommunikationsicons. Links unten ist ein „AI“-Icon mit Sternsymbol dargestellt.
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The next big sales channel

What is Agentic Commerce? And what does it mean for your online business?

Imagine this: A customer asks ChatGPT for running shoes in size 43, under €120, available today - and the AI buys for her. That's exactly what Agentic Commerce is.

Agentic Commerce is a new shopping paradigm in which AI agents such as ChatGPT, Google Gemini or Microsoft Copilot make fully automated online purchases on behalf of consumers. In the end, the customer simply confirms the purchase. And online merchants who don't appear in the AI overview lose the sale before it even begins.

1. Customer makes request in ChatGPT

"Find me running shoes in size 43, up to €120, still available today."

2. AI agent searches & compares

Product data, prices, availability, delivery times, customer reviews

3. AI agent advises & recommends

Only shops with machine-readable data make the shortlist

4. Customer says "Buy

"
One click - and the AI agent triggers the order

5. You deliver!

The sales order lands – as usual – in your JTL system.

AI AGENTS in ECOMMERCE

Agentic commerce is already live in the US – Europe to follow

AI shopping is already a reality in the USA: ChatGPT Shopping and Microsoft Copilot Checkout were launched in winter of 2025/2026, and Google Gemini has integrated shopping functions. What is gaining momentum there is coming to Europe. There is no concrete launch date for the German market yet – but developments are moving fast. For you as a online seller, this means: now is the right time to get ready.

+4700 %

More visitors via AI searches on US shops – in just one year.

Source: Adobe Blog, 21.08.2025

3 major players

ChatGPT, Google Gemini & Microsoft Copilot have already integrated AI shopping.

Announcements 2025/26 – OpenAI, Google, Microsoft

Are you AI-ready?

Agentic Commerce is coming to Germany. Use the time window now to prepare.

Your roadmap

How JTL gets your shop ready for Agentic Commerce

AI agents are the new target audience for your shop. Here's how to reach them – and how JTL supports you along the way:

What you'd have to manage without JTL

What JTL takes off your plate

  1. Making product data & online shop fit

    Inaccurate descriptions, missing attributes or outdated stock levels mean your products will be overlooked by AI agents – no matter how good they are. Complete product data is your ranking lever. Your shop must offer machine-readable product data, real-time availability and an interface through which AI agents can place orders.

JTL-Wawi is your central data source. You manage all products and stock in one place. Structured product data, real-time availability and open APIs are available out of the box. JTL plans to scan your catalogue for weak spots in the future and provide you with specific recommendations – and JTL-Shop will be extended to meet the new technical standards of the AI platforms.

  1. Choosing the right AI integration

    ChatGPT uses different protocols than Google or Microsoft. If you want to sell everywhere, you need separate interfaces and maintenance for each platform – or you work with one solution that bundles everything for you.

JTL connects you directly with all major AI platforms – you don't need any separate integrations.

  1. Conclude platform contracts

    If you want to register directly as a merchant, you'll need to negotiate separate agreements with each AI platform – on data usage, liability and conditions. This is time-consuming and requires legal expertise.

JTL negotiates on behalf of the entire merchant community. You benefit from better conditions without having to take action yourself.

  1. Set up payment for AI transactions

    When an AI agent makes a purchase on behalf of a customer, payment must be fast, secure and legally compliant. This places new demands on your checkout.

JTL integrates payment providers that handle AI-driven transactions securely. JTL is also working on a native payment solution directly within the JTL ecosystem – GDPR-compliant and tailored to the local market.

  1. Continuous compliance with technical standards

    ChatGPT, Google and others are rapidly developing their technical requirements. With a direct integration, you have to track, test and implement changes yourself – a permanent ongoing effort.

JTL manages all platform integrations centrally and works directly with the providers. Your integration stays up to date – you don't have to worry about a thing.

YOUR ADVANTAGE

Agentic Commerce with JTL: New AI channels, not a new system

When marketplaces became big, JTL solved the complexity for multichannel merchants: one database, all channels, no additional effort. With Agentic Commerce, JTL is consistently taking the next step – the new channel in a proven infrastructure.

Today: Marketplaces & online shops

In JTL-Wawi, you manage items, sales orders and inventories centrally and automatically – natively integrated with shops and 30+ marketplaces. No chaos, no extra workload.

Tomorrow: AI agents in eCommerce

Your product data in JTL-Wawi can be found and purchased via an integrated connection for ChatGPT, Gemini and Copilot - without the need for a new system.

Everything is already in place

Your ranking with AI agents is determined by data quality. JTL-Wawi is the ideal foundation: complete product data, correct attributes, up-to-date stocks – you already have what you need.

Enterprise Partnerships

JTL is preparing partnerships with OpenAI and Google to handle platform agreements, feed implementation and checkout endpoints on your behalf – so you can focus on your core business.

Products are identified by AI platforms such as ChatGPT, Google Gemini and Microsoft Copilot thanks to comprehensive product data and centralised management within the ERP system.
EARLY ACCESS

Sign up now. Be ahead later.

Agentic Commerce is launching in Germany soon – and the first retailers who are AI-ready are dominating the results.

Sign up now for exclusive updates and early access to JTL’s new AI integration.

Frequently asked questions about Agentic Commerce

What is Agentic Commerce?
Agentic commerce refers to a new shopping model in which AI agents – such as ChatGPT, Google Gemini or Microsoft Copilot - shop fully automatically on behalf of consumers. They handle search, comparison, advisory and order placement. All the customer has to do is confirm the purchase.
When is Agentic Commerce coming to Germany?
Agentic Commerce is already up and running in the USA. Major platforms such as ChatGPT Shopping and Microsoft Copilot Checkout are active. The German market will follow - there is no exact launch date yet, but development is going fast. JTL is preparing its AI integration now so that you can be among the first to participate.
What does my store need for AI agents to find my products?
AI agents do not read traditional websites and are not interested in fancy designs. They require complete, machine-readable product data, up-to-date stock levels, clearly structured attributes and a standardised interface. The basis for this is complete data in a central ERP and a technically open store system.
How does JTL differ from a direct integration with OpenAI?
Merchants can register themselves as a merchant with OpenAI – with their own feed implementation, their own checkout endpoints and their own platform agreements. This is time-consuming and hardly economical for many merchants. JTL is currently working on an enterprise partnership with OpenAI to negotiate fair conditions on behalf of all JTL merchants and to take over the technical integration. In addition, you get access to other AI platforms via a single integration in JTL.
Does Agentic Commerce work with my existing JTL environment?
Yes. JTL-Wawi, JTL-Shop and the marketplace integration JTL-eazyAuction are the foundation for future Agentic Commerce – no new system is required. Anyone using JTL today has already fulfilled most of the requirements.
Do I have to take care of protocol updates myself?
No. JTL manages all AI integrations centrally and keeps them up to date – regardless of whether ACP, UCP or another standard prevails on the market. You automatically remain compatible.