{"id":274289,"date":"2025-09-08T11:47:02","date_gmt":"2025-09-08T09:47:02","guid":{"rendered":"https:\/\/www.jtl-software.com\/?page_id=274289"},"modified":"2026-04-17T14:56:14","modified_gmt":"2026-04-17T12:56:14","slug":"black-friday-under-control","status":"publish","type":"page","link":"https:\/\/jtlelementorstaging.kinsta.cloud\/de\/black-friday-under-control\/","title":{"rendered":"Black Friday Under Control"},"content":{"rendered":"\t\t<section>\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t\t<div class=\"row mt-lg-6\">\n\t\t<div class=\"col-lg-6\">\n\t<style>\n\t.utils-6ade21bf04dca { color: #FF9A26 !important; }\n<\/style><span class=\"text-uppercase font-weight-bold mb-2 utils-6ade21bf04dca h5\">JTL Expertenwissen<\/span><span class=\"text-gray-333 font-weight-normal mb-5 h1 line-none font-proxima-nova\"><span class=\"font-weight-bold\">Black Friday<\/span> Under Control<\/span><div class=\"mb-5 text-standard\">\n<p>Hier findest du einen kompakten \u00dcberblick \u00fcber die sieben gr\u00f6\u00dften operativen Hebel rund um den Black Friday. Detaillierte L\u00f6sungen, Best Practices und die zugeh\u00f6rigen Expertenvideos stellen wir im <strong>Survival Kit (PDF)<\/strong> bereit.<\/p>\n<p><strong>Hol dir jetzt das Wissen, das am Black Friday wirklich z\u00e4hlt.<\/strong><\/p>\n<\/div><div class=\"mt-4 btn-wrapper\">\n\t<button class=\"has-wawi-gradient btn btn-wawi\" type=\"button\" data-toggle=\"modal\" data-target=\"#survival-kit\">\n\t\tSurvival Kit sichern<\/button><a class=\"outline-btn d-none btn btn-outline-gray-333\" href=\"\/de\/ecom-insights-mit-jtl-black-friday\">\n\t\t\t\tWebcast on-demand starten\t\t<\/a><\/div><div class=\"modal fade\" tabindex=\"-1\" id=\"survival-kit\">\n\t<div class=\"modal-dialog modal-dialog-centered\">\n\t\t<div class=\"modal-content\">\n\t\t\t<div class=\"modal-body\">\n\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t<span aria-hidden=\"true\" class=\"fal fa-times\"><\/span>\n\t\t\t\t<\/button>\n\t\t\t\t[vc_raw_html css=\u201c\u201c id=\u201cmodal-68c13814d8d4fc\u201c]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[\/vc_raw_html]\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"col-lg-6\">\n\t<picture><source type=\"image\/webp\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22768%22%20height%3D%22641%22%3E%3C%2Fsvg%3E 1x\" data-srcset=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/black-friday-under-control-hero.png.webp 1x, https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/black-friday-under-control-hero.png.webp 1x\"><source type=\"image\/png\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22768%22%20height%3D%22641%22%3E%3C%2Fsvg%3E 1x\" data-srcset=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/black-friday-under-control-hero.png 1x, https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/black-friday-under-control-hero.png 1x\"><img fetchpriority=\"high\" decoding=\"async\" class=\"mt-5 mr-auto ml-auto mr-lg-0 mb-lg-n5 lazy img-fluid border-solid \" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22768%22%20height%3D%22641%22%3E%3C%2Fsvg%3E\" data-src=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/black-friday-under-control-hero.png\" width=\"768\" height=\"641\" alt=\"Black Friday Under Control\"><\/picture><\/div>\t<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section>\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-9 col-xl-7\">\n\t<style>\n\t.utils-6ade21bf06837 { background-color: #FFF5E9 !important; }\n<\/style><div class=\"border-radius-big border-top-0 border-right-0 border-bottom-0 border-left-0 utils-6ade21bf06837 card\">\n\t<div class=\"card-body\">\n\t\t<style>\n\t.utils-6ade21bf068fe { color: #333333 !important; }\n<\/style><h3 id=\"anchor-hier-ein-kleiner-einblick\" class=\"mt-0 utils-6ade21bf068fe\">Hier ein kleiner Einblick<a href=\"#hier-ein-kleiner-einblick\" class=\"far fa-link headline-link\" data-href=\"#hier-ein-kleiner-einblick\"><\/a><\/h3><div class=\"inhalt text-standard\">\n<p><span class=\"list-number\">1.<\/span> <a href=\"#preisgestaltung\"><strong>Dynamische Preisgestaltung<\/strong> ohne Margenverluste<\/a><br \/>\n<span class=\"list-number\">2.<\/span> <a href=\"#retouren\"><strong>Retouren<\/strong>, die weder Gewinn noch Team zerst\u00f6ren<\/a><br \/>\n<span class=\"list-number\">3.<\/span> <a href=\"#kundenservice\"><strong>Kundenservice<\/strong>, der mit dem Ansturm mith\u00e4lt<\/a><br \/>\n<span class=\"list-number\">4.<\/span> <a href=\"#versandkontrolle\"><strong>Vom Lagerchaos zur Versandkontrolle<\/strong> \u2013 So \u00fcberlebst du den Black Friday im Fulfillment<\/a><br \/>\n<span class=\"list-number\">5.<\/span> <a href=\"#umsatzsteuer\"><strong>Umsatzsteuer & OSS<\/strong> sauber abwickeln<\/a><br \/>\n<span class=\"list-number\">6.<\/span> <a href=\"#kampagnen\"><strong>Kampagnen zentral steuern<\/strong> \u2013 Mit JTL-Wawi raus aus dem Kanalsilo<\/a><br \/>\n<span class=\"list-number\">7.<\/span> <a href=\"#buchhaltung\"><strong>Buchhaltung im Griff<\/strong> \u2013 So vermeidest du das Black-Friday-Chaos in der FiBu<\/a><\/p>\n<\/div>\t<\/div>\n\t<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"animate__animated mt-0 mb-0 border-top-2 border-bottom-0 pt-0 pb-0\" data-animate=\"fadeIn\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-6\">\n\t<style>\n\t.utils-6ade21bf06c75 { color: #FF9A26 !important; }\n<\/style><span class=\"text-uppercase font-weight-bold mt-0 mb-2 utils-6ade21bf06c75 h5\">1. Kapitel<\/span><style>\n\t.utils-6ade21bf06d42 { color: #333333 !important; }\n<\/style><h2 id=\"anchor-preisgestaltung\" class=\"font-weight-normal mt-0 mb-5 utils-6ade21bf06d42 h2 line-none font-proxima-nova\"><span class=\"font-weight-bold\">Dynamische Preisgestaltung<\/span> ohne Margenverluste<a href=\"#preisgestaltung\" class=\"far fa-link headline-link\" data-href=\"#preisgestaltung\"><\/a><\/h2><div class=\"text-standard\">\n<p><strong>Herausforderung:<\/strong> H\u00e4ndler verfallen in Preiskriege oder frieren ihre Preise statisch ein, w\u00e4hrend sich der Markt min\u00fctlich ver\u00e4ndert.<\/p>\n<p><strong>Warum das kritisch ist:<\/strong> Der DACH-Markt ist extrem preissensibel \u2013 wer zu teuer ist, verliert, wer zu billig ist, verschenkt Marge.<\/p>\n<\/div><style>\n\t.utils-6ade21bf06e1e { color: #333333 !important; }\n<\/style><h3 id=\"anchor-das-erwartet-dich\" class=\"utils-6ade21bf06e1e h5 font-proxima-nova\">Das erwartet dich<a href=\"#das-erwartet-dich\" class=\"far fa-link headline-link\" data-href=\"#das-erwartet-dich\"><\/a><\/h3><ul class=\"list-icons\">\n\t<li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Best Practices f\u00fcr automatisiertes Pricing<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Wettbewerbsmonitoring in Echtzeit<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Preisregeln richtig setzen und \u00fcberwachen<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Typische Fehler: zu sp\u00e4t reagieren, falsche Bundlevergleiche, Preise gegen ausverkaufte Konkurrenz senken<\/li><\/ul><\/div>\n<div class=\"col-lg-6\">\n\t<picture><source type=\"image\/webp\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22604%22%3E%3C%2Fsvg%3E 1x\" data-srcset=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel1-dynamische-preisgestalung.png.webp 1x, https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel1-dynamische-preisgestalung.png.webp 1x\"><source type=\"image\/png\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22604%22%3E%3C%2Fsvg%3E 1x\" data-srcset=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel1-dynamische-preisgestalung.png 1x, https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel1-dynamische-preisgestalung.png 1x\"><img decoding=\"async\" class=\"rounded-top-left rounded-top-right rounded-bottom-left rounded-bottom-right mt-5 mr-auto ml-auto mt-lg-0 lazy img-fluid border-solid \" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22604%22%3E%3C%2Fsvg%3E\" data-src=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel1-dynamische-preisgestalung.png\" width=\"764\" height=\"604\" alt=\"Kapitel 1 Dynamische Preisgestalung\"><\/picture><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"animate__animated mt-0 mb-0 border-top-2 border-bottom-0 pt-0 pb-0\" data-animate=\"fadeIn\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"order-2 col-lg-6 order-lg-1\">\n\t<picture><source type=\"image\/webp\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22604%22%3E%3C%2Fsvg%3E 1x\" data-srcset=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel2-retouren.png.webp 1x, https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel2-retouren.png.webp 1x\"><source type=\"image\/png\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22604%22%3E%3C%2Fsvg%3E 1x\" data-srcset=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel2-retouren.png 1x, https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel2-retouren.png 1x\"><img decoding=\"async\" class=\"rounded-top-left rounded-top-right rounded-bottom-left rounded-bottom-right mt-5 mr-auto ml-auto mt-lg-0 lazy img-fluid border-solid \" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22604%22%3E%3C%2Fsvg%3E\" data-src=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel2-retouren.png\" width=\"764\" height=\"604\" alt=\"Kapitel 2 Retouren\"><\/picture><\/div>\n<div class=\"order-1 col-lg-6 order-lg-2\">\n\t<style>\n\t.utils-6ade21bf087d7 { color: #FF9A26 !important; }\n<\/style><span class=\"text-uppercase font-weight-bold mt-0 mb-2 utils-6ade21bf087d7 h5\">2. Kapitel<\/span><style>\n\t.utils-6ade21bf08885 { color: #333333 !important; }\n<\/style><h2 id=\"anchor-retouren\" class=\"font-weight-normal mt-0 mb-5 utils-6ade21bf08885 h2 line-none font-proxima-nova\"><span class=\"font-weight-bold\">Retouren<\/span>, die weder Gewinn noch Team zerst\u00f6ren<a href=\"#retouren\" class=\"far fa-link headline-link\" data-href=\"#retouren\"><\/a><\/h2><div class=\"text-standard\">\n<p><strong>Herausforderung:<\/strong> Nach dem Black Friday schnellt die Zahl der Retouren in die H\u00f6he \u2013 und mit ihr der Arbeitsaufwand im Kundenservice.<\/p>\n<p><strong>Warum das kritisch ist:<\/strong> Deutsche Konsumenten retournieren \u00fcberdurchschnittlich h\u00e4ufig \u2013 das kostet Zeit, Geld und Nerven.<\/p>\n<\/div><style>\n\t.utils-6ade21bf089dc { color: #333333 !important; }\n<\/style><h3 id=\"anchor-das-erwartet-dich-2\" class=\"utils-6ade21bf089dc h5 font-proxima-nova\">Das erwartet dich<a href=\"#das-erwartet-dich-2\" class=\"far fa-link headline-link\" data-href=\"#das-erwartet-dich-2\"><\/a><\/h3><ul class=\"list-icons\">\n\t<li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Retourenprozess automatisieren und vorsortieren<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Self-Service-L\u00f6sungen f\u00fcr Endkunden<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Verkn\u00fcpfung von Retourenraten mit Produktdaten<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Praxisstory: Retourenflut nach dem Cyber Weekend<\/li><\/ul><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"animate__animated mt-0 mb-0 border-top-2 border-bottom-0 pt-0 pb-0\" data-animate=\"fadeIn\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-6\">\n\t<style>\n\t.utils-6ade21bf090ee { color: #FF9A26 !important; }\n<\/style><span class=\"text-uppercase font-weight-bold mt-0 mb-2 utils-6ade21bf090ee h5\">3. Kapitel<\/span><style>\n\t.utils-6ade21bf09191 { color: #333333 !important; }\n<\/style><h2 id=\"anchor-kundenservice\" class=\"font-weight-normal mt-0 mb-5 utils-6ade21bf09191 h2 line-none font-proxima-nova\"><span class=\"font-weight-bold\">Kundenservice,<\/span> der mit dem Ansturm mith\u00e4lt<a href=\"#kundenservice\" class=\"far fa-link headline-link\" data-href=\"#kundenservice\"><\/a><\/h2><div class=\"text-standard\">\n<p><strong>Herausforderung:<\/strong> W\u00e4hrend und nach dem Black Friday explodiert das Ticketvolumen. Wer hier nicht vorbereitet ist, l\u00e4sst Kunden warten \u2013 und verliert Vertrauen.<\/p>\n<p><strong>Warum das kritisch ist:<\/strong> Schneller, strukturierter Service ist kaufentscheidend \u2013 schlechte Bewertungen wirken sich direkt auf Folgeums\u00e4tze aus.<\/p>\n<\/div><style>\n\t.utils-6ade21bf09289 { color: #333333 !important; }\n<\/style><h3 id=\"anchor-das-erwartet-dich-3\" class=\"utils-6ade21bf09289 h5 font-proxima-nova\">Das erwartet dich<a href=\"#das-erwartet-dich-3\" class=\"far fa-link headline-link\" data-href=\"#das-erwartet-dich-3\"><\/a><\/h3><ul class=\"list-icons\">\n\t<li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Support-Kan\u00e4le b\u00fcndeln (E-Mail, Shops, Marktpl\u00e4tze)<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Automatisierte Erstantworten & Kategorisierung<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Priorisierung & Routing von Anfragen<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Anekdote: Support-\u00dcberlastung bei Peak-Zeiten<\/li><\/ul><\/div>\n<div class=\"col-lg-6\">\n\t<picture><source type=\"image\/webp\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22604%22%3E%3C%2Fsvg%3E 1x\" data-srcset=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel3-kundenservice.png.webp 1x, https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel3-kundenservice.png.webp 1x\"><source type=\"image\/png\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22604%22%3E%3C%2Fsvg%3E 1x\" data-srcset=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel3-kundenservice.png 1x, https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel3-kundenservice.png 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"rounded-top-left rounded-top-right rounded-bottom-left rounded-bottom-right mt-5 mr-auto ml-auto mt-lg-0 lazy img-fluid border-solid \" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22604%22%3E%3C%2Fsvg%3E\" data-src=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel3-kundenservice.png\" width=\"764\" height=\"604\" alt=\"Kapitel 3 Kundenservice\"><\/picture><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"animate__animated mt-0 mb-0 border-top-2 border-bottom-0 pt-0 pb-0\" data-animate=\"fadeIn\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"order-2 col-lg-6 order-lg-1\">\n\t<picture><source type=\"image\/webp\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22600%22%3E%3C%2Fsvg%3E 1x\" data-srcset=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel4-fulfillment.png.webp 1x, https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel4-fulfillment.png.webp 1x\"><source type=\"image\/png\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22600%22%3E%3C%2Fsvg%3E 1x\" data-srcset=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel4-fulfillment.png 1x, https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel4-fulfillment.png 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"rounded-top-left rounded-top-right rounded-bottom-left rounded-bottom-right mt-5 mr-auto ml-auto mt-lg-0 lazy img-fluid border-solid \" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22600%22%3E%3C%2Fsvg%3E\" data-src=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel4-fulfillment.png\" width=\"764\" height=\"600\" alt=\"Kapitel 4 Fulfillment\"><\/picture><\/div>\n<div class=\"order-1 col-lg-6 order-lg-2\">\n\t<style>\n\t.utils-6ade21bf0a808 { color: #FF9A26 !important; }\n<\/style><span class=\"text-uppercase font-weight-bold mt-0 mb-2 utils-6ade21bf0a808 h5\">4. Kapitel<\/span><style>\n\t.utils-6ade21bf0a898 { color: #333333 !important; }\n<\/style><h2 id=\"anchor-versandkontrolle\" class=\"font-weight-normal mt-0 mb-5 utils-6ade21bf0a898 h2 line-none font-proxima-nova\"><span class=\"font-weight-bold\">Vom Lagerchaos zur Versandkontrolle<\/span> \u2013 So \u00fcberlebst du den Black Friday im Fulfillment<a href=\"#versandkontrolle\" class=\"far fa-link headline-link\" data-href=\"#versandkontrolle\"><\/a><\/h2><div class=\"text-standard\">\n<p><strong>Herausforderung:<\/strong> Hohe Bestellvolumina bringen Lager, Versand und Teams an ihre Grenzen \u2013 besonders wenn Systeme nicht integriert sind.<\/p>\n<p><strong>Warum das kritisch ist:<\/strong> Ohne transparente Prozesse rund um Bestand, Kommissionierung und Fulfillment entstehen kostspielige Fehler.<\/p>\n<\/div><style>\n\t.utils-6ade21bf0a97d { color: #333333 !important; }\n<\/style><h3 id=\"anchor-das-erwartet-dich-4\" class=\"utils-6ade21bf0a97d h5 font-proxima-nova\">Das erwartet dich<a href=\"#das-erwartet-dich-4\" class=\"far fa-link headline-link\" data-href=\"#das-erwartet-dich-4\"><\/a><\/h3><ul class=\"list-icons\">\n\t<li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Absatzplanung und Bestandsvorhersage vor Black Friday<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Automatisierung von Pick & Pack-Prozessen im Lager<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Live-Einblicke in Bestellstatus und Engp\u00e4sse<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Vermeidung von \u00dcberverk\u00e4ufen oder Fehllieferungen<\/li><\/ul><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"animate__animated mt-0 mb-0 border-top-2 border-bottom-0 pt-0 pb-0\" data-animate=\"fadeIn\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-6\">\n\t<style>\n\t.utils-6ade21bf0b0b5 { color: #FF9A26 !important; }\n<\/style><span class=\"text-uppercase font-weight-bold mt-0 mb-2 utils-6ade21bf0b0b5 h5\">5. Kapitel<\/span><style>\n\t.utils-6ade21bf0b132 { color: #333333 !important; }\n<\/style><h2 id=\"anchor-umsatzsteuer\" class=\"font-weight-normal mt-0 mb-5 utils-6ade21bf0b132 h2 line-none font-proxima-nova\"><span class=\"font-weight-bold\">Umsatzsteuer & OSS<\/span> sauber abwickeln<a href=\"#umsatzsteuer\" class=\"far fa-link headline-link\" data-href=\"#umsatzsteuer\"><\/a><\/h2><div class=\"text-standard\">\n<p><strong>Herausforderung:<\/strong> Auch Cross-Border-Verk\u00e4ufe nehmen am Black Friday stark zu. Ohne automatisierte Steuerprozesse droht ein Abrechnungschaos.<\/p>\n<p><strong>Warum das kritisch ist:<\/strong> Die EU-OSS-Regelung erfordert genaue Abwicklung \u2013 gerade bei viel Umsatz in kurzer Zeit.<\/p>\n<\/div><style>\n\t.utils-6ade21bf0b21c { color: #333333 !important; }\n<\/style><h3 id=\"anchor-das-erwartet-dich-5\" class=\"utils-6ade21bf0b21c h5 font-proxima-nova\">Das erwartet dich<a href=\"#das-erwartet-dich-5\" class=\"far fa-link headline-link\" data-href=\"#das-erwartet-dich-5\"><\/a><\/h3><ul class=\"list-icons\">\n\t<li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Validierung all deiner Ausgangsrechnungen bei Peak-Orders<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>OSS (One Stop Shop) korrekt buchen<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Vermeidung von Mahnl\u00e4ufen und Compliance-Risiken<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Realfall: Steuerchaos nach falscher Systemintegration<\/li><\/ul><\/div>\n<div class=\"col-lg-6\">\n\t<picture><source type=\"image\/webp\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22606%22%3E%3C%2Fsvg%3E 1x\" data-srcset=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel5-umsatzsteuer.png.webp 1x, https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel5-umsatzsteuer.png.webp 1x\"><source type=\"image\/png\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22606%22%3E%3C%2Fsvg%3E 1x\" data-srcset=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel5-umsatzsteuer.png 1x, https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel5-umsatzsteuer.png 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"rounded-top-left rounded-top-right rounded-bottom-left rounded-bottom-right mt-5 mr-auto ml-auto mt-lg-0 lazy img-fluid border-solid \" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22606%22%3E%3C%2Fsvg%3E\" data-src=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel5-umsatzsteuer.png\" width=\"764\" height=\"606\" alt=\"Kapitel 5 Umsatzsteuer\"><\/picture><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"animate__animated mt-0 mb-0 border-top-2 border-bottom-0 pt-0 pb-0\" data-animate=\"fadeIn\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"order-2 col-lg-6 order-lg-1\">\n\t<picture><source type=\"image\/webp\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22604%22%3E%3C%2Fsvg%3E 1x\" data-srcset=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel6-warenwirtscahft.png.webp 1x, https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel6-warenwirtscahft.png.webp 1x\"><source type=\"image\/png\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22604%22%3E%3C%2Fsvg%3E 1x\" data-srcset=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel6-warenwirtscahft.png 1x, https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel6-warenwirtscahft.png 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"rounded-top-left rounded-top-right rounded-bottom-left rounded-bottom-right mt-5 mr-auto ml-auto mt-lg-0 lazy img-fluid border-solid \" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22604%22%3E%3C%2Fsvg%3E\" data-src=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel6-warenwirtscahft.png\" width=\"764\" height=\"604\" alt=\"Kapitel 6 Warenwirtschaft\"><\/picture><\/div>\n<div class=\"order-1 col-lg-6 order-lg-2\">\n\t<style>\n\t.utils-6ade21bf0c3c1 { color: #FF9A26 !important; }\n<\/style><span class=\"text-uppercase font-weight-bold mt-0 mb-2 utils-6ade21bf0c3c1 h5\">6. Kapitel<\/span><style>\n\t.utils-6ade21bf0c443 { color: #333333 !important; }\n<\/style><h2 id=\"anchor-kampagnen\" class=\"font-weight-normal mt-0 mb-5 utils-6ade21bf0c443 h2 line-none font-proxima-nova\"><span class=\"font-weight-bold\">Kampagnen zentral steuern<\/span> \u2013 Mit JTL-Wawi raus aus dem Kanalsilo<a href=\"#kampagnen\" class=\"far fa-link headline-link\" data-href=\"#kampagnen\"><\/a><\/h2><div class=\"text-standard\">\n<p><strong>Herausforderung:<\/strong> Viele H\u00e4ndler bewerben den Black Friday \u00fcber verschiedene Kan\u00e4le \u2013 aber ohne zentrale Steuerung oder Zielgruppensegmentierung.<\/p>\n<p><strong>Warum das kritisch ist:<\/strong> Wer Shop, Marktplatz, E-Mail und Ads nicht verzahnt, riskiert Streuverluste und inkonsistente Kundenansprache.<\/p>\n<\/div><style>\n\t.utils-6ade21bf0c522 { color: #333333 !important; }\n<\/style><h3 id=\"anchor-das-erwartet-dich-6\" class=\"utils-6ade21bf0c522 h5 font-proxima-nova\">Das erwartet dich<a href=\"#das-erwartet-dich-6\" class=\"far fa-link headline-link\" data-href=\"#das-erwartet-dich-6\"><\/a><\/h3><ul class=\"list-icons\">\n\t<li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Welche Kan\u00e4le performen am Black Friday wirklich?<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Promotion-Segmentierung nach Zielgruppe und Lagerbestand<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Vermeidung von \u00dcberlappungen bei Anzeigen & Mailings<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Nutzung von ERP-Daten f\u00fcr bessere Kampagnenplanung<\/li><\/ul><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"animate__animated mt-0 mb-0 border-top-2 border-bottom-0 pt-0 pb-0\" data-animate=\"fadeIn\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-6\">\n\t<style>\n\t.utils-6ade21bf0cb90 { color: #FF9A26 !important; }\n<\/style><span class=\"text-uppercase font-weight-bold mt-0 mb-2 utils-6ade21bf0cb90 h5\">7. Kapitel<\/span><style>\n\t.utils-6ade21bf0cc0b { color: #333333 !important; }\n<\/style><h2 id=\"anchor-buchhaltung\" class=\"font-weight-normal mt-0 mb-5 utils-6ade21bf0cc0b h2 line-none font-proxima-nova\"><span class=\"font-weight-bold\">Buchhaltung im Griff<\/span> \u2013 So vermeidest du das Black-Friday-Chaos in der FiBu<a href=\"#buchhaltung\" class=\"far fa-link headline-link\" data-href=\"#buchhaltung\"><\/a><\/h2><div class=\"text-standard\">\n<p><strong>Herausforderung:<\/strong> Bestellungen, Belege, Zahlungen \u2013 nach dem Verkaufsrausch folgt der Papierkrieg. Viele H\u00e4ndler versinken in manuellem Aufwand und verlieren dabei wertvolle Zeit und Marge.<\/p>\n<p><strong>Warum das kritisch ist:<\/strong> Ohne automatisierte Prozesse explodieren Steuerberaterkosten, fehlerhafte Daten\u00fcbergaben f\u00fchren zu Nacharbeiten \u2013 und der \u00dcberblick \u00fcber offene Posten geht verloren.<\/p>\n<\/div><style>\n\t.utils-6ade21bf0cce5 { color: #333333 !important; }\n<\/style><h3 id=\"anchor-das-erwartet-dich-7\" class=\"utils-6ade21bf0cce5 h5 font-proxima-nova\">Das erwartet dich<a href=\"#das-erwartet-dich-7\" class=\"far fa-link headline-link\" data-href=\"#das-erwartet-dich-7\"><\/a><\/h3><ul class=\"list-icons\">\n\t<li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Buchhaltung automatisieren statt manuell jonglieren<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Zahlungsabgleich \u00fcber alle Kan\u00e4le hinweg vereinfachen<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>DATEV-konforme \u00dcbergabe an den Steuerberater<\/li><li><span class=\"text-wawi fal fa-arrow-right fa-fw list-icon\" style=\"color:#00000000;\"><\/span>Typischer Fehler: zu sp\u00e4t digitalisiert, zu teuer korrigiert<\/li><\/ul><\/div>\n<div class=\"col-lg-6\">\n\t<picture><source type=\"image\/webp\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22606%22%3E%3C%2Fsvg%3E 1x\" data-srcset=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel7-buchhaltung.png.webp 1x, https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel7-buchhaltung.png.webp 1x\"><source type=\"image\/png\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22606%22%3E%3C%2Fsvg%3E 1x\" data-srcset=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel7-buchhaltung.png 1x, https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel7-buchhaltung.png 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"rounded-top-left rounded-top-right rounded-bottom-left rounded-bottom-right mt-5 mr-auto ml-auto mt-lg-0 lazy img-fluid border-solid \" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22764%22%20height%3D%22606%22%3E%3C%2Fsvg%3E\" data-src=\"https:\/\/jtlelementorstaging.kinsta.cloud\/wp-content\/uploads\/2025\/10\/kapitel7-buchhaltung.png\" width=\"764\" height=\"606\" alt=\"Kapitel 7 Buchhaltung\"><\/picture><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section>\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col\">\n\t<style>\n\t.utils-6ade21bf0d9eb { color: #333333 !important; }\n<\/style><h2 id=\"anchor-countdown-zum-black-friday-28-november-2025\" class=\"text-center font-weight-normal d-none mt-0 mb-0 utils-6ade21bf0d9eb line-none font-proxima-nova\">Countdown zum <span class=\"font-weight-bold\">Black Friday 28. November 2025<\/span><a href=\"#countdown-zum-black-friday-28-november-2025\" class=\"far fa-link headline-link\" data-href=\"#countdown-zum-black-friday-28-november-2025\"><\/a><\/h2>\t<ul class=\"mt-5 mb-5 d-none countdown\" id=\"countdown-6ade21bf0da94\" data-countdown=\"{&quot;end&quot;:1764284460000}\">\n\t\t<li class=\"countdown--ended\"><\/li>\n\t<\/ul>\n<div class=\"font-size-lg text-center d-none mt-0 mb-6 text-standard\">\n<p><strong>Nutze die Zeit \u2013 und hol dir das Survival Kit!<\/strong><\/p>\n<\/div>\t<div class=\"row justify-content-center d-flex\">\n\t\t<div class=\"col-lg-6 mt-5\">\n\t<style>\n\t.utils-6ade21bf0e185 { background-color: #FFF5E9 !important; }\n<\/style><div class=\"border-top-0 border-right-0 border-bottom-0 border-left-0 border-radius-big h-100 utils-6ade21bf0e185 card\">\n\t<div class=\"card-body\">\n\t\t<style>\n\t.utils-6ade21bf0e206 { color: #FF9A26 !important; }\n<\/style><span class=\"text-uppercase font-weight-bold mt-0 mb-2 utils-6ade21bf0e206 h6\">PDF-Survival Kit<\/span><style>\n\t.utils-6ade21bf0e284 { color: #333333 !important; }\n<\/style><h3 id=\"anchor-die-7-hebel-\u2013-ausf\u00fchrlich-praxisnah-erkl\u00e4rt\" class=\"font-weight-normal mt-0 mb-5 utils-6ade21bf0e284 h4 font-proxima-nova\"><span class=\"font-weight-bold\">Die 7 Hebel<\/span> \u2013 ausf\u00fchrlich & praxisnah erkl\u00e4rt<a href=\"#die-7-hebel-\u2013-ausf\u00fchrlich-praxisnah-erkl\u00e4rt\" class=\"far fa-link headline-link\" data-href=\"#die-7-hebel-\u2013-ausf\u00fchrlich-praxisnah-erkl\u00e4rt\"><\/a><\/h3><div class=\"inhalt mb-auto text-standard\">\n<p>Best Practices, Checklisten, typische Fehlerfallen und Expertenvideos aus allen Bereichen \u2013 von Pricing \u00fcber Retouren & Service bis Fulfillment, USt\/OSS und Kampagnensteuerung. <strong>Kostenlos nach kurzer Anmeldung.<\/strong><\/p>\n<\/div>\t<\/div>\n\t<\/div><\/div>\t<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"sticky-bottom bg-tertiary border-top border-default z-dropdown current-disruptor\">\n\t\t\t\t\t<div class=\"container py-2\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"justify-content-center btn-wrapper\">\n\t<button class=\"has-wawi-gradient btn btn-wawi\" type=\"button\" data-toggle=\"modal\" data-target=\"#survival-kit\">\n\t\tSurvival Kit sichern<\/button><a class=\"outline-btn d-none btn btn-outline-gray-333\" href=\"\/de\/ecom-insights-mit-jtl-black-friday\">\n\t\t\t\tWebcast on-demand starten\t\t<\/a><\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"JTL ExpertenwissenBlack Friday Under Control Hier findest du einen kompakten \u00dcberblick \u00fcber die sieben gr\u00f6\u00dften operativen Hebel rund um den Black Friday. Detaillierte L\u00f6sungen, Best Practices und die zugeh\u00f6rigen Expertenvideos stellen wir im Survival Kit (PDF) bereit. Hol dir jetzt das Wissen, das am Black Friday wirklich z\u00e4hlt. Survival Kit sichern Webcast on-demand starten [vc_raw_html","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/product-landing.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-274289","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/jtlelementorstaging.kinsta.cloud\/de\/wp-json\/wp\/v2\/pages\/274289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jtlelementorstaging.kinsta.cloud\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jtlelementorstaging.kinsta.cloud\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jtlelementorstaging.kinsta.cloud\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/jtlelementorstaging.kinsta.cloud\/de\/wp-json\/wp\/v2\/comments?post=274289"}],"version-history":[{"count":10,"href":"https:\/\/jtlelementorstaging.kinsta.cloud\/de\/wp-json\/wp\/v2\/pages\/274289\/revisions"}],"predecessor-version":[{"id":320717,"href":"https:\/\/jtlelementorstaging.kinsta.cloud\/de\/wp-json\/wp\/v2\/pages\/274289\/revisions\/320717"}],"wp:attachment":[{"href":"https:\/\/jtlelementorstaging.kinsta.cloud\/de\/wp-json\/wp\/v2\/media?parent=274289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}